What is Slow Yachting?
The Pandemic, which now seems like a distant memory, has prompted many of us to reconsider our way of life. During those endless months of forced closure, we adapted to a lifestyle no longer dictated by frenzy. Slow living, during that period, may have been forced upon us: but in the end, it appears to have catered for a latent need, hidden away in the corner of some drawer within our psyches.
The trend of embracing life’s pleasures to the fullest is on the rise. Slow appreciation allows us to delve deeper into cultures, the history of products or wine, or the places we visit.
Discover the OT-60
We shouldn’t be surprised that the king of Italian couture is sceptical about the over-acceleration of business and would rather his creations be seen as symbols of timeless elegance and durability. Luxury products are inherently synonymous with quality and therefore durability. And, since he started aligning his business strategy with the principles of the slow-living trend, many other fashion houses and designers have followed his example, such as the Belgian stylist Dries Van Noten and Alessandro Michele, former creative director of Gucci.
More recently, researchers have observed a new extension of the slow movement into the world of events, as highlighted by Werner, Griess & Bosse in a 2022 academic paper on the subject (The Role Of Slow Events For Sustainable Destination Development: A Conceptual And Empirical Review). They introduced the definition of Slow Events and delineated its key attributes, such as authenticity, size, and deceleration. The trio found that, by supporting local businesses and safeguarding local traditions and the environment, ‘Slow Events’ can engender substantial value for a multitude of destination stakeholders. This innovative approach not only enriches event experiences for clients, but also fosters a sense of connection and sustainability within the local community and its environment.
